500 S Arthur Ave, Suite 700, Louisville, CO 80027
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Open by Appointment Only
Phone Lines MST: 9am – 6pm Mon – Fri • 10am – 6pm Saturday
Store Hours: 10am – 6pm Mon – Sat
Closed Sunday

Of course, hindsight is always 20/20, and the Telecaster wasn’t even close to a sure thing when it debuted. In fact, when Fred Gretsch first laid eyes on the Tele he said “that thing will never sell.” When it was unveiled, players scoffed and called it a “boat paddle” and a “snow shovel.” We can forgive these pessimistic pickers for their skepticism; after all, in 1950, solid-body guitars were considered a novelty. Sure, Les Paul had his Log, and Merle Travis had his Bigsby solid-body, but there had never been a production-model solid-body guitar before. Hollow- and semi-hollowbodies ruled the guitar world, and it seemed ridiculous to imagine anything supplanting them.